10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

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3 Innovative Ways To Attract Money To You

It’s no secret everyone yearns to have more money in their wallet or bank account. Developing a healthy relationship with money is essential if you want to have more of it.

Money is, after all, just another energy. Yet so much emphasis has been placed on it.

We are told as children that money doesn’t grow on trees.

We are pushed to ‘keep up with the Jones’ and over and over we are told ‘money is what makes the world go ’round.’

All of this gives money an inordinate amount of power.

If you have an unhealthy relationship with money, you will never create the abundance you wish you had. In order to change your financial world, you need to change your feelings and paradigm about money. You need to change the way you think, feel and act about money.

If you believe you will never have enough money, you will never have enough money. What you focus on the most gives you exactly what you focus on the most.

These fun and practical little tips will magnify your energy and get the Law of Attraction sending more prosperity your way.

  1. Learn to pick up coins from the ground: Ask my friends and family how many times I find coins on the ground and it will blow you away. I always pick them up, hold them to my heart (Thanking The Universe) and then put them in my pocket. Even if it’s just five cents, make sure you bend down and pick up the money! You’ll show the Universe that you are open to collecting abundance. When you feel like you’d be embarrassed or self-conscious about doing this, I want you to re-frame it so that you are looking after the money. You are a conscious custodian of cash making sure that money feels loved. This generates the energy of appreciation.
  2. Write Yourself A Check: Do you know the story about Jim Carrey? Jim Carrey was a struggling young comedian trying to make money in Hollywood. He was just about to give up his dream of becoming a professional actor and comedian when he was booed off the stage at an open mic session in an LA nightclub.Jim sat by himself at the top of Mulholand Drive contemplating his success or failure. He then pulled out his check book and wrote himself a big fat check for $10 million dollars and made a note on it: “for acting services rendered.”He then carried that check with him in his wallet everywhere he went from that day forward.By 1995, after the success of his blockbuster movies: Ace Ventura: Pet Detective, Dumb and Dumber, and The Mask, his contract price had risen to the price of $20 million dollars.Write yourself a check for a specific amount and place it in your purse or wallet.
  3. Learn to love your bills: Sounds crazy right? Hold on as I explain. When bills land in your e-mail inbox or your mail box make sure that you mentally send them love and say thank you to the Universe for the services you have received in exchange for the bill. Draw little hearts on them and use the bills as an affirmation that prosperity flows into your life in many forms in order for you to pay your bills on time. Whatever you do, don’t send the bills negative energy. Try and re-frame your perspective. Remember that more than 80% of the world’s population survive on less than $10 per day. There’s something to think about.

Developing a healthy relationship with money is critical if you are someone who wants to attract more of it. Continuing your unhealthy relationship is a choice and quite honestly a bit of a cop out. Even if you just want enough to survive and occasionally take a little vacation, adopting a healthy relationship with money is imperative to achieve that.

If You Thought You Missed The Internet Profit Revolution Try CryptoCurrency

When most people think of cryptocurrency they might as well be thinking of cryptic currency. Very few people seem to know what it is and for some reason everyone seems to be talking about it as if they do. This report will hopefully demystify all the aspects of cryptocurrency so that by the time you’re finished reading you will have a pretty good idea of what it is and what it’s all about.

You may find that cryptocurrency is for you or you may not but at least you’ll be able to speak with a degree of certainty and knowledge that others won’t possess.

There are many people who have already reached millionaire status by dealing in cryptocurrency. Clearly there’s a lot of money in this brand new industry.

Cryptocurrency is electronic currency, short and simple. However, what’s not so short and simple is exactly how it comes to have value.

Cryptocurrency is a digitized, virtual, decentralized currency produced by the application of cryptography, which, according to Merriam Webster dictionary, is the “computerized encoding and decoding of information”. Cryptography is the foundation that makes debit cards, computer banking and eCommerce systems possible.

Cryptocurrency isn’t backed by banks; it’s not backed by a government, but by an extremely complicated arrangement of algorithms. Cryptocurrency is electricity which is encoded into complex strings of algorithms. What lends monetary value is their intricacy and their security from hackers. The way that crypto currency is made is simply too difficult to reproduce.

Cryptocurrency is in direct opposition to what is called fiat money. Fiat money is currency that gets its worth from government ruling or law. The dollar, the yen, and the Euro are all examples. Any currency that is defined as legal tender is fiat money.

Unlike fiat money, another part of what makes crypto currency valuable is that, like a commodity such as silver and gold, there’s only a finite amount of it. Only 21,000,000 of these extremely complex algorithms were produced. No more, no less. It can’t be altered by printing more of it, like a government printing more money to pump up the system without backing. Or by a bank altering a digital ledger, something the Federal Reserve will instruct banks to do to adjust for inflation.

Cryptocurrency is a means to purchase, sell, and invest that completely avoids both government oversight and banking systems tracking the movement of your money. In a world economy that is destabilized, this system can become a stable force.

Cryptocurrency also gives you a great deal of anonymity. Unfortunately this can lead to misuse by a criminal element using crypto currency to their own ends just as regular money can be misused. However, it can also keep the government from tracking your every purchase and invading your personal privacy.

Cryptocurrency comes in quite a few forms. Bitcoin was the first and is the standard from which all other cryptocurrencies pattern themselves. All are produced by meticulous alpha-numerical computations from a complex coding tool. Some other cryptocurrencies are Litecoin, Namecoin, Peercoin, Dogecoin, and Worldcoin, to name a few. These are called altcoins as a generalized name. The prices of each are regulated by the supply of the specific cryptocurrency and the demand that the market has for that currency.

The way cryptocurrency is brought into existence is quite fascinating. Unlike gold, which has to be mined from the ground, cryptocurrency is merely an entry in a virtual ledger which is stored in various computers around the world. These entries have to be ‘mined’ using mathematical algorithms. Individual users or, more likely, a group of users run computational analysis to find particular series of data, called blocks. The ‘miners’ find data that produces an exact pattern to the cryptographic algorithm. At that point, it’s applied to the series, and they’ve found a block. After an equivalent data series on the block matches up with the algorithm, the block of data has been unencrypted. The miner gets a reward of a specific amount of cryptocurrency. As time goes on, the amount of the reward decreases as the cryptocurrency becomes scarcer. Adding to that, the complexity of the algorithms in the search for new blocks is also increased. Computationally, it becomes harder to find a matching series. Both of these scenarios come together to decrease the speed in which cryptocurrency is created. This imitates the difficulty and scarcity of mining a commodity like gold.

Now, anyone can be a miner. The originators of Bitcoin made the mining tool open source, so it’s free to anyone. However, the computers they use run 24 hours a day, seven days a week. The algorithms are extremely complex and the CPU is running full tilt. Many users have specialized computers made specifically for mining cryptocurrency. Both the user and the specialized computer are called miners.

Miners (the human ones) also keep ledgers of transactions and act as auditors, so that a coin isn’t duplicated in any way. This keeps the system from being hacked and from running amok. They’re paid for this work by receiving new cryptocurrency every week that they maintain their operation. They keep their cryptocurrency in specialized files on their computers or other personal devices. These files are called wallets.

Let’s recap by going through a few of the definitions we’ve learned:

• Cryptocurrency: electronic currency; also called digital currency.

• Fiat money: any legal tender; government backed, used in banking system.

• Bitcoin: the original and gold standard of crypto currency.

• Altcoin: other cryptocurrencies that are patterned from the same processes as Bitcoin, but with slight variations in their coding.

• Miners: an individual or group of individuals who use their own resources (computers, electricity, space) to mine digital coins.

o Also a specialized computer made specifically for finding new coins through computing series of algorithms.

• Wallet: a small file on your computer where you store your digital money.

Conceptualizing the cryptocurrency system in a nutshell:

• Electronic money.

• Mined by individuals who use their own resources to find the coins.

• A stable, finite system of currency. For example, there are only 21,000,000 Bitcoins produced for all time.

• Does not require any government or bank to make it work.

• Pricing is decided by the amount of the coins found and used which is combined with the demand from the public to possess them.

• There are several forms of crypto currency, with Bitcoin being first and foremost.

• Can bring great wealth, but, like any investment, has risks.

Most people find the concept of cryptocurrency to be fascinating. It’s a new field that could be the next gold mine for many of them. If you find that cryptocurrency is something you’d like to learn more about then you’ve found the right report. However, I’ve barely touched the surface in this report. There is much, much more to cryptocurrency than what I’ve gone through here.

The State Of Paralegal Employment In The United States

In 2004, Paralegal jobs and legal assistant’s jobs amounted to about 224,000 positions in all sectors of the economy of the United States. 84% of these had Paralegal qualifications above both Associate’s and Bachelor’s Degree, with about 10% Paralegals who had higher degrees leaving only about 6% Paralegals who have been trained on the job and working without formal Paralegal education.

As was in the beginning, private law firms controlled the lion share of employing about 70% of all working Paralegals then; today, according to present day employment statistics, this number has fallen as the Paralegal profession continues to expand into deferent fields of human endeavor. Many paralegals and legal assistants these days work for corporate legal departments and various levels of government agencies and None governmental organizations..

The U.S. Department of Justice is the largest employer of Paralegal within the Federal Government, followed by the Social Security Administration and the U.S. Department of the Treasury. State governments and Counties are also increasingly employing Paralegals to help make legal services available to the common man on the street.

More Paralegals are setting up private Paralegal offices in states where the law provides such privileges and work as freelance legal assistants, contracting their services to attorneys or corporate legal departments.

It is hoped that in the nearest future the Paralegal profession would be robust enough to receive country wide approval for Paralegals to practice freely providing legal assistance to all and sundry according to the law. This will be a step in the right direction considering that in the United Kingdom, Solicitors play the same roles as registered legal practitioners.